High-quality images play a crucial role in converting shoppers on Amazon. A well-designed infographic helps highlight product features, answer customer questions, and create a visually engaging shopping experience. However, using the wrong image size or format can result in poor-quality images, slow loading times, or even rejection by Amazon.
In this guide, we’ll break down the best image sizes, formats, and optimization tips to ensure your Amazon infographics are effective and compliant with platform guidelines.
Why infographics are important for Amazon listings
Infographics are more than just product images—they provide valuable information in a visual format, making it easier for shoppers to understand your product’s benefits.
A well-designed infographic:
- Highlights key features and benefits
- Reduces customer doubts and improves conversions
- Answers common questions without making shoppers read long descriptions
- Enhances brand identity and professionalism
Many sellers invest in Amazon product photography services to ensure their images and infographics are professional, clear, and optimized for conversions.
Best image size for Amazon infographics
Amazon has specific requirements for images, including infographics, to ensure they display correctly across all devices.
Recommended infographic size:
- Dimensions: At least 1000 x 1000 pixels, but 2000 x 2000 pixels is preferred for zoom functionality.
- Aspect Ratio: 1:1 (square) or 4:5 (portrait) for best visibility on both desktop and mobile.
- Resolution: 72 dpi (dots per inch) or higher for crisp quality.
- Avoid using images smaller than 1000 pixels, as they may not display properly when zoomed in.
Best image format for Amazon infographics
Amazon supports several image formats, but some work better than others.
Accepted file formats:
- JPEG (JPG) – Preferred format due to small file size and high quality.
- PNG – Good for images with transparent backgrounds, but larger file sizes.
- TIFF and GIF – Accepted but not recommended due to file size and compatibility issues.
- Tip: Stick to JPEG format for the best balance of quality and fast loading speed.
Amazon infographic guidelines and best practices
Amazon has strict guidelines for images, and failing to follow them can result in suppressed listings or poor ad performance.
Best practices for Amazon infographics:
- Keep text minimal – Avoid too much information; highlight only key benefits.
- Use easy-to-read fonts – Stick to clean, bold fonts for better readability.
- Maintain a professional design – Avoid cluttered layouts or excessive branding.
- Highlight unique selling points – Focus on what makes your product better than competitors.
- Ensure mobile-friendly design – Text and icons should be clear on smaller screens.
Many sellers work with Amazon marketing services Australia to create optimized infographics that follow Amazon’s guidelines and increase conversions.
How to create high-converting Amazon infographics
If you want your infographics to drive sales, follow these expert tips:
- Show real-life usage
- Use lifestyle images to show how the product is used in everyday situations.
- Avoid plain product shots—help customers visualize the benefits.
- Use icons and visual elements
- Instead of long text descriptions, use icons and symbols to highlight features.
- Examples: Waterproof icons, battery life indicators, size comparison visuals.
- Keep branding minimal
- Too much branding can distract from the product itself.
- Use a simple brand logo in the corner instead of overwhelming watermarks.
- A/B test different designs
- Run split tests to see which infographic designs result in higher conversions.
- Test different layouts, color schemes, and feature highlights.
Final thoughts
Using the right image size and format for Amazon infographics ensures your visuals are clear, professional, and effective in boosting sales. The best practice is to use 2000 x 2000 pixel JPEG images with clean designs that focus on key product benefits.
If you want professional, high-quality infographics that drive conversions, consider working with Amazon product photography services to create compelling visuals that enhance your product listings.
